Location based advertising has always been considered an exciting mobile opportunity for brands and businesses that want to promote their offerings directly to people within their immediate reach. Once considered a novel concept, it has now become much more prevalent. Orlando advertising and worldwide marketing communities now welcome the idea with open arms, but not all are using this outlet to its full potential. If you are rethinking ways to spread advertising dollars to channels other than your Las Vegas billboards, perhaps you should consider location based advertising as your next big marketing move.
What exactly is Location based advertising and how is it the next big thing in marketing?
The concept of place-based advertising is based on people’s dependence on their mobile gadgets—particularly the smartphone. No one goes anywhere anymore without a smartphone and most people willingly and happily share location data with the different apps that they use. This presents an excellent opportunity for advertisers to hyper personalize ad messages to people based on where they are at the exact time. Using a target consumer’s data from their mobile device, you can send a location-relevant message to them depending on where they are in real time.
What makes location based advertising so effective?
A huge part of its appeal has to do with people’s changing attitudes toward data sharing and the deeper integration of technology into everyday life. Here are even more reasons why this form of advertising is truly the next big thing in the field of marketing: