Rail Systems and Subway
MediaLease OOH provides one-stop shopping for all Advertising that reaches target audiences Out of Home (OOH). Our product options include railway advertising which covers in-station media and onboard media.
In-station media
In-station media embraces rapid transit systems and subways where the footfall is high and energy levels are at their peak. Digital panels, backlit posters on platforms and walkways, entrance displays and station clocks are platforms advertisers use to promote their wares. Station domination can be an advertiser’s dream if they buy all or a combination of locations. It enables an advertiser to display their message(s) on every media space within a transit station to create a branded environment.
Out-station media
Out-station media encompasses interior subway car cards positioned in frames above passenger seats or as backlit panels. And Railcards are on bulkhead walls of most commuter coaches, near doors. Compared to a poster, these media platforms allow for more copy. A great incentive for advertisers who know subway and suburban riders spend a reasonable length of time in the coach, and for whom traveling is a frequent if not everyday affair. For that big bang effect, you can opt for a fully wrapped train exterior and use it in conjunction with Interior car cards. This platform will provide you a "total" uninterrupted media environment by using half or all of the card locations in automobiles.
The Overall Benefits?
- Rail and Subway transit advertising gets your message before your audience when and where they are in need of a distraction.
- The hard-to-reach rail and subway commuter audience including corporate decision makers and executives are hit with great transit display ads.
- The frequency of ridership equals the frequency of exposure to your transit sign ads during morning and evening peak hours.
- High impact value, as those great posters ads are seen by thousands of travelers all day long.
The basic one-sheet, two-sheet and three-sheet posters are located on subway and train platforms as well as in the track areas of rail terminals. Urban panels are posters located at subway entrances. All are printed and dry-mounted in frames. Dioramas and mini-spectaculars are giant transparencies, backlit to enhance visibility.
Clock displays are backlit and located above platforms or in corridors of terminals.
All locations permit high-traffic exposure to transit passengers.
Advertisers are often able to buy all or a combination of the locations in a program often referred to as 'station domination'.
Usually created specifically for each advertiser, these 'station domination' programs usually combine such traditional out of home media as posters, dioramas and clock displays with specially-designed, often larger-scale items such as banners, wall murals, floor graphics and actual product displays, which can be interactive.
FORMATS
Directional and Commuter ClocksStation Posters
Backlit Super Squares
King-Size Posters
Backlit Posters | Digital Panels (select markets)
King-Size Dioramas
Standard Dioramas
PRIMARY USES
Used to reach commuter audiences. Potentially longer viewing time allows for more copy than standard posters. Also, high frequency due to daily commuting patterns (as high as 22 times per month)AVAILABILITY
Most major markets with rapid transit, subway or commuter rail systems.RESEARCH MARKET INFORMATION
Monthly passenger counts supplied by transit authorities are used to estimate circulation. Demographic information available from sellers of the media.METHOD OF PURCHASE
Purchased in GRP programs reflecting percent of exposure to total ridership in four-week units.
PRIMARY USES
Used to reach subway and suburban rail riders. Longer viewing time allows for more copy than standard posters and regular riders mean high frequency. Suburban portion is effective for reaching upscale audiences.AVAILABILITY
SubwayNew York; Boston; Philadelphia; Chicago; Washington, DC; Atlanta; San Francisco; Miami; Cleveland; Baltimore; Buffalo
Commuter Rail
New York; New Jersey; Philadelphia; Chicago; Washington, DC; Atlanta; Buffalo
Research/Market Information
Circulation estimates are made from monthly passenger counts provided by local transit authorities. Other marketing data obtainable from sellers.
METHOD OF PURCHASE
Interior car cards are purchased in GRP programs reflecting the percent exposure to total ridership.Specifications
Overall Size
11' H x 28'W
11' H x 42'W
11' H x 46'W
11' H x 56'W
11' H x 70'W
22' H x 21'W
5-Ply 33' H x 21'W
Vinyl 33' H x 21'W
Copy Area
9 7/6'' H x 27'W
9 7/6'' H x 41'W
9 7/6'' H x 45'W
9 7/6'' H x 55'W
9 7/6'' H x 69'W
21' H x 19 7/6' W
32' H x 20'W
33' H x 21'W
PRODUCTION
PrintingLithography and screen printing or digital, half-tone and flat-tone as well as full color. In small quantities, copy may be photographically produced.
Stock
Commuter Cards
5-ply (20 point), semi-gloss stock; Flexcon 4-mil adhesive vinyl, top-coated; 4-mil Fascal 1500 series vinyl with R-125 removable adhesive. Railroad specifications will dictate stock requirements.
Subways
Posters
70-pound or 80-pound wet strength, opaque poster paper.
Cards
4-ply 18 point CIS Bristol or printed on paper and dry-mounted on 18 point card stock.
Mechanicals
Finished art should be scaled 1/4" to 1". Digital output 300 dpi.
Sections
Printed in one section only.
Overage
For commuter card cards, vinyl posters require a 30% overage each four weeks and posters printed on 5-ply require an overage of 50% each month. For subway cards, 50% per four week campaign.
Delivery
Ten to twenty working days prior to posting date.
Subway Brand Trains
Fully wrapped train exteriors are often used in conjunction with Interior car cards to provide a "total" uninterrupted media environment for one advertiser by using half or all of card locations in cars.
Design
For full readability, keep copy 3/4" from all edges.
PRODUCTION
PrintingLithography, screen printing or digital.
Stock
Commuter Cards
5-ply (20 point), semi-gloss stock; Flexcon 4-mil adhesive vinyl, top-coated; 4-mil Fascal 1500 series vinyl with R-125 removable adhesive. Railroad specifications will dictate stock requirements.
Subways
Posters
70-pound or 80-pound wet strength, opaque poster paper.
Cards
4-ply 18 point CIS Bristol or printed on paper and dry-mounted on 18 point card stock.
Overage
50% per month over the number of posters indicated for the showing.
Delivery
Ten working days prior to posting date.
Other
All 11" cardboard cards must be mitered 1/2" on right side. Contact seller for total number of displays to be printed for full-car or half-car campaigns, and proportion of cards to transparencies.