King Size Bus Posters
Primary Uses
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and
in some case nighttime hours.
Availability
In 80-85% of the top 100 domestic markets. Available in many international markets.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency
data.
Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities
as a percent of market population.
Specifications
• Overall Size: 30" H x 144" W (trim size)
• Copy Area: 27" H x 141" W
Size adjustments apply to international markets.
Production
Printing
Lithography or screen printed or digital. Copy bleeds on all sides. Sheets are overlapped 1/2",
left on right and overlap areas must be unprinted and unvarnished.
Stock
For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II,
FLEXcon BUSmark, or 3M Controltac film must be used. For framed buses, vinyl is preferred.
Inks
Weatherproof/waterproof vinyl inks, including UV inks.
Mechanicals
Mechanicals should be scaled 1/8" to 1". Digital output resolution 300 dpi.
Sections
Copy must be produced in two sections, left overlapping right 1/2". The printed area of each
section is generally 72". Right-hand segment of poster should measure 72 1/2" overall,
however, to avoid splitting copy or illustration, uneven widths are also acceptable.
Overage
15% over the number of posters indicated for the program is required for every 8-week period.
Delivery
Twenty working days prior to posting date.
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and
in some case nighttime hours.
Availability
In 80-85% of the top 100 domestic markets. Available in many international markets.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency
data.
Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities
as a percent of market population.
Specifications
• Overall Size: 30" H x 144" W (trim size)
• Copy Area: 27" H x 141" W
Size adjustments apply to international markets.
Production
Printing
Lithography or screen printed or digital. Copy bleeds on all sides. Sheets are overlapped 1/2",
left on right and overlap areas must be unprinted and unvarnished.
Stock
For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II,
FLEXcon BUSmark, or 3M Controltac film must be used. For framed buses, vinyl is preferred.
Inks
Weatherproof/waterproof vinyl inks, including UV inks.
Mechanicals
Mechanicals should be scaled 1/8" to 1". Digital output resolution 300 dpi.
Sections
Copy must be produced in two sections, left overlapping right 1/2". The printed area of each
section is generally 72". Right-hand segment of poster should measure 72 1/2" overall,
however, to avoid splitting copy or illustration, uneven widths are also acceptable.
Overage
15% over the number of posters indicated for the program is required for every 8-week period.
Delivery
Twenty working days prior to posting date.
| The king-size bus poster is an exterior display which may appear on either side of the bus. Copy is inserted in an aluminum frame attached to the side of the bus, or may be printed on self-adhesive, pressure-sensitive vinyl which is affixed directly to the side of the bus. Backlit kings are available in some markets. Digital kings available in Chicago and NYC. |
| Contact us for availability in major markets nationwide. 1-888-400-6883 |
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| MediaLease OOH |
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