In-Station Media
| Subways and rapid transit systems offer a variety of advertising venues. They include Digital Panels, Printed as well as Backlit Posters on platforms and walkways, entrance displays, station clocks, and special in-car arrays. The basic one-sheet, two-sheet and three-sheet posters are located on subway and train platforms as well as in the track areas of rail terminals. Urban panels are posters located at subway entrances. All are printed and dry-mounted in frames. Dioramas and mini-spectaculars are giant transparencies, backlit to enhance visibility. Clock displays are backlit and located above platforms or in corridors of terminals. All locations permit high-traffic exposure to transit passengers. Advertisers are often able to buy all or a combination of the locations in a program often referred to as 'station domination'. Usually created specifically for each advertiser, these 'station domination' programs usually combine such traditional out of home media as posters, dioramas and clock displays with specially-designed, often larger-scale items such as banners, wall murals, floor graphics and actual product displays, which can be interactive. |
Formats
• Directional and Commuter Clocks
• Station Posters
• Backlit Super Squares
• King-Size Posters
• Backlit Posters | Digital Panels (select markets)
• King-Size Dioramas
• Standard Dioramas
Primary Uses
Used to reach commuter audiences. Potentially longer viewing time allows for more copy than
standard posters. Also, high frequency due to daily commuting patterns (as high as 22 times
per month)
Availability
Most major markets with rapid transit, subway or commuter rail systems.
Research/Market Information
Monthly passenger counts supplied by transit authorities are used to estimate circulation.
Demographic information available from sellers of the media.
Method of Purchase
Purchased in GRP programs reflecting percent of exposure to total ridership in four-week units.
• Directional and Commuter Clocks
• Station Posters
• Backlit Super Squares
• King-Size Posters
• Backlit Posters | Digital Panels (select markets)
• King-Size Dioramas
• Standard Dioramas
Primary Uses
Used to reach commuter audiences. Potentially longer viewing time allows for more copy than
standard posters. Also, high frequency due to daily commuting patterns (as high as 22 times
per month)
Availability
Most major markets with rapid transit, subway or commuter rail systems.
Research/Market Information
Monthly passenger counts supplied by transit authorities are used to estimate circulation.
Demographic information available from sellers of the media.
Method of Purchase
Purchased in GRP programs reflecting percent of exposure to total ridership in four-week units.
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