Digital Billboards
Primary Uses
High impact and high circulation exposure in a wide range of markets.
Availability
Media Lease is a single source for all Digital Billboard coverage.
Contact us for costs and availability.
Research/Market Information
Circulation verification by TAB (Traffic Audit Bureau).
Reach and frequency can be calculated using several accepted media
software programs.
Method of Purchase
Specific locations or a network of multiple locations are offered by
individual market. Digital billboards can be contracted for periods,
generally ranging from 4 weeks to several weeks. In some cases 1
week periods are available.
Flexibility
Change messages weekly, daily or even hourly. Design with a creative
strategy that tells a story or communicates numerous details using
multiple design layouts.
Specifications
Overall Size
Digital billboards resemble standard bulletins and posters. For this
reason, the overall size dimensions are the same as conventional
billboards.
Additional Digital Formats
In a limited number of markets, also available are Digital Bus Shelter,
Digital King Size Bus Poster and Digital In Station Media formats.
Design
Simplicity is the fundamental guideline for creating good outdoor
designs and the same principles apply when designing for digital
outdoor media.
Be Simple
The most effective outdoor designs capture the essence of an idea,
which is then conveyed with brevity and clear expression.
Outdoor audiences are mobile and have limited exposure to
messages. Use short and simple words for fast and easy
comprehension. There should be no more than 10 words overall and
less than five words in the headline.
Be Bold
Ensure immediate product identification by making logos and brand
names large. Choose graphic elements with a strong focal point since
busy photographs or graphics are often difficult to discern.
Use large and legible typefaces. Choose fonts that are easily read at
long distances. Fonts with thin strokes or ornate script will be difficult
to read.
Upper and lower case letters are particularly legible. When designing
for a roadside display, a one foot letter height is unreadable while a
two foot letter height is marginal. A letter height greater than three feet
is clearly readable.
Be Colorful
Avoid using a white background when designing for LED or other light
emitting technologies. White is a mixture of all color in these situations,
rather than an absence of color, and will appear subdued or muddy.
White does not carry the same vibrancy that other colors convey.
The perception of color can change depending on the amount of
ambient light surrounding a digital outdoor display unit. For this
reason, rich background colors are more impactful during daylight
hours, while pastel backgrounds are more vibrant at night and on
cloudy days. Digital outdoor display technology can automatically
compensate for these factors.
As with all outdoor designs, the use of bold colors with high contrast is
important for effective readability.
Production
Art files are very small and there are no production or installation
charges when utilizing digital billboards. The preferred file size will vary
depending on the size and dot pitch of the unit. Contact Us for specific
file sizes prior to producing art. It's a good idea to create the files at
actual size. This provides the sharpest possible image by alleviating
the need to "down sample" the artwork before use. Down sampling will
cause the image to become "fuzzy" and hurt the overall impact of the
design. Designing at the actual pixels’ density will also limit use of
extremely small type. If it can't be read at actual pixels, it can't be read
from the street. The preferred file formats are .psd, jpg, tiff, or bmp
saved at 72ppi in RGB color mode.
High impact and high circulation exposure in a wide range of markets.
Availability
Media Lease is a single source for all Digital Billboard coverage.
Contact us for costs and availability.
Research/Market Information
Circulation verification by TAB (Traffic Audit Bureau).
Reach and frequency can be calculated using several accepted media
software programs.
Method of Purchase
Specific locations or a network of multiple locations are offered by
individual market. Digital billboards can be contracted for periods,
generally ranging from 4 weeks to several weeks. In some cases 1
week periods are available.
Flexibility
Change messages weekly, daily or even hourly. Design with a creative
strategy that tells a story or communicates numerous details using
multiple design layouts.
Specifications
Overall Size
Digital billboards resemble standard bulletins and posters. For this
reason, the overall size dimensions are the same as conventional
billboards.
Additional Digital Formats
In a limited number of markets, also available are Digital Bus Shelter,
Digital King Size Bus Poster and Digital In Station Media formats.
Design
Simplicity is the fundamental guideline for creating good outdoor
designs and the same principles apply when designing for digital
outdoor media.
Be Simple
The most effective outdoor designs capture the essence of an idea,
which is then conveyed with brevity and clear expression.
Outdoor audiences are mobile and have limited exposure to
messages. Use short and simple words for fast and easy
comprehension. There should be no more than 10 words overall and
less than five words in the headline.
Be Bold
Ensure immediate product identification by making logos and brand
names large. Choose graphic elements with a strong focal point since
busy photographs or graphics are often difficult to discern.
Use large and legible typefaces. Choose fonts that are easily read at
long distances. Fonts with thin strokes or ornate script will be difficult
to read.
Upper and lower case letters are particularly legible. When designing
for a roadside display, a one foot letter height is unreadable while a
two foot letter height is marginal. A letter height greater than three feet
is clearly readable.
Be Colorful
Avoid using a white background when designing for LED or other light
emitting technologies. White is a mixture of all color in these situations,
rather than an absence of color, and will appear subdued or muddy.
White does not carry the same vibrancy that other colors convey.
The perception of color can change depending on the amount of
ambient light surrounding a digital outdoor display unit. For this
reason, rich background colors are more impactful during daylight
hours, while pastel backgrounds are more vibrant at night and on
cloudy days. Digital outdoor display technology can automatically
compensate for these factors.
As with all outdoor designs, the use of bold colors with high contrast is
important for effective readability.
Production
Art files are very small and there are no production or installation
charges when utilizing digital billboards. The preferred file size will vary
depending on the size and dot pitch of the unit. Contact Us for specific
file sizes prior to producing art. It's a good idea to create the files at
actual size. This provides the sharpest possible image by alleviating
the need to "down sample" the artwork before use. Down sampling will
cause the image to become "fuzzy" and hurt the overall impact of the
design. Designing at the actual pixels’ density will also limit use of
extremely small type. If it can't be read at actual pixels, it can't be read
from the street. The preferred file formats are .psd, jpg, tiff, or bmp
saved at 72ppi in RGB color mode.
| Digital Billboards provide many valuable benefits to advertisers. Due to their electronic nature, Digital Billoards are a unique format. Ads tend to establish top of mind awareness with consumers. FREE Production and as little as 24 Hour in service capability are also benificial advantages. Digital Billboards Typically offer static messages that rotate every few seconds with 6 - 8 advertisers sharing the same location. Ad messages change approximately every 8 seconds. Many advertisers have had great success using digital billboards to sell products and services. |
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